Coffee company built success on back of conservatives, now CEO is slamming Rittenhouse and wants to flush ‘repugnant’ American customers
A coffee company that served up a dash of politics with its dark roast is now putting some distance between itself and the customers it used to make millions, according to a published report.
A feature in The New York Times Magazine paints top executives of the Black Rifle Coffee Company as saying that some elements of America’s conservative political spectrum are not anyone with whom the company wants to be affiliated.